VentureBeat - Latest Comments in PurpleYogi, the 1999 personalization company, finally hits pay dirt

Re: PurpleYogi, the 1999 personalization company, finally hits pay dirt

Scott — Thu, 01 Nov 2007 22:52:26 -0000

A big congrats to Purple Yogi. And to Mobius, who is on a posthumous roll...Feedburner, Postini, Sling, Purple Yogi, and more.

Re: PurpleYogi, the 1999 personalization company, finally hits pay dirt

Entrepreneur — Thu, 01 Nov 2007 18:51:45 -0000

This silence speaks for itself.

If anything this is a story about taking a flagging company, flushing the founders and using the assets with new money to create something entirely different.

Re: PurpleYogi, the 1999 personalization company, finally hits pay dirt

Matt Marshall — Thu, 01 Nov 2007 16:33:42 -0000

I've had contact with both Ramana and the investors, and they aren't talking specifics about that recapitalization round. They're merely calling it a "tough time." They say FOIA (freedome of information act) rules are "sticky" on the valuation issue, and so don't want to talk about it. I'm not sure what they mean by this, as they're pretty free to talk about this if they want to, since it's so far back. Still, since Ramana took over after the reset, and ended up with the sale price that was so significant, I'm sure he did really well. Mobius credits him with the transformation.

Re: PurpleYogi, the 1999 personalization company, finally hits pay dirt

Entrepreneur — Thu, 01 Nov 2007 13:39:31 -0000

"At one point, the company had to reset its value to zero"

How can you call this a success for the initial founders? Did they get wiped out completely? This is more than anything a cautionary tale than a success.