The problem for marketers like this isn't the chaos of Web 2.0 content, it's that they still see their messages as something to be "controlled." AOL, for instance, didn't need more metrics to help them address complaints of abusive practices--they needed to change their evil practices! And a public apology for a decade of bad behavior wouldn't hurt either.
Radian6 might be a fine product, but there's a big difference between learning from the productive disorder of open conversations on the one hand, and "taming" them on the other. Marketers that attempt to tame their customers and critics are accelerating the damage to their brands. Meanwhile, those that have embraced transparency and two-way dialog (JetBlue, Zappos) are converting haters into evangelists.
When it comes to corporate damage control, we customers have developed pretty good b.s. detectors. The best scenario is that tools like this will be used to help companies reach out to their most passionate users--even critics--and have genuine conversations with them.
your friendly IT
· 1 year ago
I just wanted to say that this company is all bad. Their bots do no obey robots.txt rules and also tries to masks itself as a random java agent. They can hit your site at nearly 15requests per seconds. bad bad mojo. their entire ip range has been blocked.
All Comments
Radian6 might be a fine product, but there's a big difference between learning from the productive disorder of open conversations on the one hand, and "taming" them on the other. Marketers that attempt to tame their customers and critics are accelerating the damage to their brands. Meanwhile, those that have embraced transparency and two-way dialog (JetBlue, Zappos) are converting haters into evangelists.
When it comes to corporate damage control, we customers have developed pretty good b.s. detectors. The best scenario is that tools like this will be used to help companies reach out to their most passionate users--even critics--and have genuine conversations with them.