DISQUS

VentureBeat: Salesforce.com’s Marc Benioff: The future of computing looks like Twitter

  • Rodrigo Mazzilli · 5 months ago
    Absolutely! The web is increasingly becoming a real-time stream of activities, which include how the real-time engagement with your customers and clients are going *right now*. Product managers should increasingly adopt social tools to track perceptions by users and star conversations. Brands will slowly becoming stream channels and if your brand has no engaged followers, you lose the touch with your tribe.
  • hamagudi · 5 months ago
    Difficult to say, if real-time is the way to go. Real-time is definitely the current craze, but we need to ask the question, will it last? It might be some sort of a bubble about to burst. I am not saying that it is absolutely useless - there are values in real-time data, but there might be a lack of depth. And there are people and corporation which survive on in-depth analyzed data. Then again probably will soon be automatic tools available to generate the in-depth analysis and summary of this data in real time, which has the potential of changing the web landscape again.
  • RonnieS · 5 months ago
    The apotheosis of the "I want it now" generation?

    As engineers used to say , "I can give you it quick, good , cheap. Pick any two"

    Best

    R
  • Geoff H · 5 months ago
    Good, fast, cheap is a nice way to put a common trade off, but it is not a fact, it's a meme.

    The work that is done up-front and sold doesnt have be be crappy, slow and expensive (pick one), it depends on the quality of the work, the way its organized and used for performance, and the scale of sales (lots of sales for less, few sales for more).

    Things will be changing in the next decade. Twitter is very thin, and works great for what it does (not including when it doesnt), but enterprise applications will be changing as well.
  • UC4News · 5 months ago
    Not having to wait doesn’t mean necessarily “real-time”. It only suggests that the information arrives “in-time” – in the moment the person needs it. Why is this important? Because there is a related cost inherent to the process response time. And there is a related value inherent to every piece of information which is at the right time where people need it. A cost sensitive IT approach should reflect this. http://blog.uc4.com/2009/05/20/how-david-beats-...
  • Anthony Ha · 5 months ago
    I'm not following the distinction here.
  • Yuri Ammosov · 5 months ago
    I guess UC4 wanted to say the same as I did - it is quite easy to refresh the database connections automatically as often as desired (10 sec or less is pretty much the same as real time), however the load on infrastructure (servers, routers etc) will increase dramatically, forcing the enterprise to do costly upgrades. Of course, vendors and IT service providers will be happy to assist in it but cost-aware CIOs should ask themselves whether they should encourage users to manually refresh the information only when they really need it.
  • LEADSExplorer · 5 months ago
    Is SalesForce integration platform AppGate real-time?
    Probably not.
  • yogesh malik · 5 months ago
    Twitter is Simple,Short,Quick ,In-Time and crowd-powered,
    From social media to business, If you are running out of ideas on How to use twitter for business? then you are running out of business ideas.
  • Yuri Ammosov · 5 months ago
    Ok, set DATA_REFRESH to 10 seconds instead of 4 hours and put in 20 new HP servers to cope with the spiked load. What's the problem? Don't want the new servers 'cos it's way beyond your means? Well, "you just don't get it".
  • Stuart · 5 months ago
    What a revelation. People want things faster today than they did yesterday and this trend is set to continue...

    "if they update their data, they expect those changes to appear immediately"

    Yeah so would any moron, if Salesforce can't manage (near) real-time updates then any business using it is suffering. This desire isn't driven by Twitter!

    Smells like garnering for attention by mentioning the latest buzzword.
  • Charlie630 · 4 months ago
    There are many differing opinions on this, I just can't see twitter lasting in the next 5 years. Right now it's a big deal but should big companies jump on the bandwagon? Is Salesforce just jumping on the latest bandwagon and how long will the ride last???