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Thanks for the exposure. Glad you see PaidByCash as compelling enough for a discussion. A couple quick responses:
1) PaidByCash is a Virtual MasterCard® product and is accepted by nearly every online merchant engaged in e-commerce. What that means is that regardless of whether or not the merchant has the PaidByCash option in their online checkout, they can still accept payment through our service because we run over their existing MasterCard network (means no integration downtime, either). As such, the Safeway.com site for instance, can defintely use PaidByCash because they "see" it as a MasterCard transaction.
2) Compared to what alot of these consumers are doing today to complete their online shopping experience (read: Money Orders). This is no chore at all. And, it's cheaper, faster and more convenient.
3) And, glad you differentiated us from the PayByCash service which may appear similar, but probably shouldn't be given as a direct comparison to us -- they've got a different model.
At first glance, most of us may not see the market this opens up to online merchants -- that's because most of us (your readers) are not among the unbanked and credit constrained. We have no problem laying down plastic to pay for goods and services. Reality is, there is a huge cash-based society in America and bringing these people into the e-commerce economy instantly infuses merchants with an extremely robust buying population that will not cannibalize their existing payment channels.
Cheers,
Doug
If it is aimed at adults without credit cards, these are the same folks who are least likely to be buying online.
If it is aimed at teenagers, it is unlikely they will go through the online-offline-online transaction process.
Not sure how this is of any value with all the friction it introduces in completing a simple transaction.