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Kristophe
I'd suggest that the hedge funds look at a more rigorous solution designed for tracking any kinds of conversations in social media- and I'm not talking about Google Alerts. They only track information sites, not conversation sources. Our model is designed for brand and reputation managers but works in quite interesting ways when you use it for financial information. Stuff regularly appears in social media far before traditional media...
Google finance is even worse than Yahoo!
MarketPsy
RavenPack
Psydex
Jordange
InfoNIC (underlies Reuters' NSE)
and more...
This space is full of fringe players and pure play firms. Check out Collective Intellect, InfoNgen and FirstRain (who just made an announcement that it signed up it's 100th paying client in addition to a distribution deal with CapitalIQ).
The reality is that sentiment analysis technology is in it's infant stages right now and is not a reliable signal for traders whatsoever. The problem that Monitor110, like SkyGrid, had is that they marketed that they had the "holy grail" and could find signals on the web. Impossible. You can find raw intelligence or analyze trends from disparate content sources, but you cannot reliably be able to find trade signals.
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