DISQUS

VentureBeat: Skyrider investment suggests advertising on P2P might not be so easy, after all

  • IdeaTagger · 1 year ago
    I don’t know if the investor quoted above said anything else but I note he talks in the quote about the technology and not about its current known application. Perhaps the technology behind SkyRider is being applied on a different platform, i.e. not P2P sharing networks. I don’t know much about the technology but it seems to me that if one could somehow pull it off, placing ads in Twitter tweets or in Facebook news feeds “by posing as users” could be very lucrative indeed.
  • Liz Gannes · 1 year ago
    FYI, just clicked on your link to the Sequoia portfolio and Skyrider is there.
  • Chris · 1 year ago
    In regards to...

    "clever way to force ads into search results by posing as users with highly relevant files to share"

    I thought we already learned that deceiving people is generally not a successful business strategy.
  • David Baxtin · 1 year ago
    I said this before and I will say it again, you cannot advertise on P2P. I said it on GigaOM about a hear and a half ago. Here is my post:

    http://gigaom.com/2006/08/03/skyrider/#comment-...

    Even Om Malik did a follow on post and mentioned my comment. The reality is that P2P is a conversion opportunity not an opportunity itself. I think firms like divinity Metrics with their BitTorrent piece have it nailed down. They do all types of measurement and engagement ranging from YouTube to MySpace with their Scope platform but they also measure P2P which is very cool. They deliver P2P data so you can do event planning, syndication research, etc. I was most impressed by them.

    I have no idea why a company like SkyRider is on Sequoia's portfolio. I think it is embarrassing. My interest is to see who gets divinity Metrics especially since Visible Measures and Tube Mogul are now funded.
  • Chris Morrison · 1 year ago
    Liz: I'd doubled checked, but you're right, damned if it isn't there. This was probably my error, so I updated with a note -- thanks.
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