VentureBeat - Latest Comments in Skyrider investment suggests advertising on P2P might not be so easy, after all

Re: Skyrider investment suggests advertising on P2P might not be so easy, after all

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Re: Skyrider investment suggests advertising on P2P might not be so easy, after all

Chris Morrison — Fri, 22 Feb 2008 14:43:11 -0000

Liz: I'd doubled checked, but you're right, damned if it isn't there. This was probably my error, so I updated with a note -- thanks.

Re: Skyrider investment suggests advertising on P2P might not be so easy, after all

David Baxtin — Fri, 22 Feb 2008 13:43:13 -0000

I said this before and I will say it again, you cannot advertise on P2P. I said it on GigaOM about a hear and a half ago. Here is my post:

http://gigaom.com/2006/08/0...

Even Om Malik did a follow on post and mentioned my comment. The reality is that P2P is a conversion opportunity not an opportunity itself. I think firms like divinity Metrics with their BitTorrent piece have it nailed down. They do all types of measurement and engagement ranging from YouTube to MySpace with their Scope platform but they also measure P2P which is very cool. They deliver P2P data so you can do event planning, syndication research, etc. I was most impressed by them.

I have no idea why a company like SkyRider is on Sequoia's portfolio. I think it is embarrassing. My interest is to see who gets divinity Metrics especially since Visible Measures and Tube Mogul are now funded.

Re: Skyrider investment suggests advertising on P2P might not be so easy, after all

Chris — Fri, 22 Feb 2008 12:55:14 -0000

In regards to...

"clever way to force ads into search results by posing as users with highly relevant files to share"

I thought we already learned that deceiving people is generally not a successful business strategy.

Re: Skyrider investment suggests advertising on P2P might not be so easy, after all

Liz Gannes — Fri, 22 Feb 2008 11:32:32 -0000

FYI, just clicked on your link to the Sequoia portfolio and Skyrider is there.

Re: Skyrider investment suggests advertising on P2P might not be so easy, after all

IdeaTagger — Fri, 22 Feb 2008 11:07:17 -0000

I don’t know if the investor quoted above said anything else but I note he talks in the quote about the technology and not about its current known application. Perhaps the technology behind SkyRider is being applied on a different platform, i.e. not P2P sharing networks. I don’t know much about the technology but it seems to me that if one could somehow pull it off, placing ads in Twitter tweets or in Facebook news feeds “by posing as users” could be very lucrative indeed.