DISQUS

VentureBeat: Sold-out tickets vendor, RazorGator, gets $26M

  • Chris Zaharias · 4 years ago
    The challenge in a business like RazorGator's is how to put those marketing $$ to use. If online marketing is to be the majority of their marketing, it's very hard to apply technology. What technology, for example, can figure out which NBA team is going to advance in the playoffs, and therefore how much to spend on keywords related to the NBA playoffs?
  • jeff · 4 years ago
    I remember saying the same thing about AuctionDrop when Mobius invested, then they pulled a huge deal with UPS out of the hat and the business started to look pretty damn attractive.
  • Andrew Leyden · 4 years ago
    This one stumps me. Razor Gator is already locked in with a number of the major sporting events, including the US Olympic Commitee. They have a nearly 100% markup on the tickets they sell, yet they are taking a $26 million investment? What the heck for? Advertising?

    Maybe they are going to enter the ticketmaster world of "exclusivity" with specific stadiums. I don't know--seems like a dumb investment for a company. Can't imagine raising money from VCs when I sell a product at 100% + markup...
  • James · 4 years ago
    What are the chances of Razor Gator going public in the near future? Anyone? Or being acquired? Would watching this company be a waste of time?
  • Wilie · 4 years ago
    The question is are they spending more money getting the sale then they are making on the sale??
  • abercrombie0 · 3 weeks ago
    Everything will be all right,I am behind you.That’s something,That's what I was thinking.Brilliant idea.iphone club
  • ed hardy · 1 week ago
    good article...thanks a lot for the information!