DISQUS

VentureBeat: Specific Media: the next big shot in online advertising?

  • Voices.com CEO · 2 years ago
    Dan,

    You mentioned that "The company, which claims to rank in the top 5 online ad networks".

    For the uninspired, what ARE the top 5 online ad networks? If Specific Media is to be in the top 5, what's that based upon? Dollars? Impressions?

    Interesting.
  • Matt Marshall · 2 years ago
    I'm answering for Dan.

    The company used "unique visitors" for the basis of its claim.

    http://www.comscore.com/press/release.asp?press...

    Here's what they said:
    Specific Media is the 5th ranked Ad Network (distinguished by the **) in the U.S. in September 2007 according to unique visitor count.
  • Jim Finnich · 1 year ago
    Matt is correct. The metric is unique visitors.

    Specific Media is actually #4 now. Based on May comScore, the rankings are:

    1. Ad.com/Platform-A/AOL
    2. Yahoo Ad Network
    3. Google Ad Network
    4. Specific Media