DISQUS

dave mcclure · 2 years ago

that's me... heart on sleeve, feet in mouth.

(thx eric)

sharpshoot · 2 years ago

If anyone needs help building a facebook app/getting a facebook strategy get in touch. We're based in San Francisco.

www.lightboxit.com

dave mcclure · 2 years ago

i think these are revealing stats / good indicators, however i would also say that top-line app install #'s & unique visitor #'s are probably not the best ways to measure overall business impact.

in particular, while you may be able to convert Facebook users over to site visitors, in order to justify the effort of doing customer acquisition via FB app development, you probably want to measure user engagement at some deeper level conversion where it has obvious benefit to your core business features/services & monetization.

i'm pretty sure this is the case for all of the companies noted, however it might not be clear from just top-line UV's that the converted traffic is beneficial.

for more thoughts on this, see recent post:
User Engagement is a Breadth, not a Depth, Metric
http://500hats.typepad.com/500blogs/2007/07/use...

- dave mcclure

Dave · 2 years ago

iLike and Flixster's graphs:

http://quantcast.com/traffic-compare.jsp?domain...

Fantasy Futures Exchange · 2 years ago

we put a little app up, we have yet to enable any so called "viral" aspects to it ad still we get a pretty steady stream of new users each day ---based on this we have epanded our efforts and prepared more easy viral features and expect to unleash them soon, clearly the app approach is a nice way to get the word out to those interested!!! pk

lawrence · 2 years ago

Dave, iLike and Flixster both built relatively standalone apps, with not much need to go back to home base, or to sync with the destination site accounts. The relative destination site growth data between sites that take the "teaser" approach and sites that build standalone apps is a fascinating subject. Has anybody answered the question of what an app publisher gets out of the deal if they are not getting destination site users?

Eric Eldon · 2 years ago

@Lawrence. I think that's the question a lot of people are asking. Problem is, this whole thing has only been going for two months or so -- everyone is still watching the data roll in.

One thing I haven't heard about: people making a lot of money, per se, directly because of their apps.

Eric Edelstein · 2 years ago

getting data into Facebook.com is easy.
The hard part is getting your data OUT of Facebook.com

They don't allow apps which export data other than very limited amounts...eg: they allow an app which lets you export your friends birthdays so you can add the dates to your external program.

But at this stage the only way to get the data which you've spent so much time building up OUT of Facebook.com is to go manually to each page and copy and paste...

Well, except for the email address that is, because that is an image, so you can't even copy and paste.

On that field you have to manually retype it.

A couple of parties have developed apps to export data - the longest I have heard of any of them being able to stay in Facebook was 24 hours.

drembxguur · 2 years ago

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Ian from www.thenewsroom.com · 2 years ago

These guys are trying that strategy...http://apps.facebook.com/thenewsroom

Grow Box Hydroponics Guru · 2 years ago

I was surfing the internet Monday afternoon during my break, and found your blog by searching MSN for grow a box. This is a topic I have great interest in, and follow it closely. I liked your insight on Surprise: Facebook apps may help grow home sites very much, but I don't quite aggree with everything you said. However it is still good reading, and makes some good points. Keep up the good work...

Herb · 1 year ago

I live in Toronto and I agree...almost everyone (if not everyone) uses facebook.

jagannath behera · 1 year ago

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jeremiah99 · 2 months ago

Yes everyone uses Facebook and good applications i have found here..thanx!

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