DISQUS

VentureBeat: Technorati to change how it measures bloggers’ influence

  • Johnny · 2 months ago
    Technorati has been going downhill and it's losing its effectiveness if you ask me... In the past, you could easily get decent traffic from technorati, but nowadays, it's not that efficient.
  • Jack · 2 months ago
    Overall its difficult to measure the impact of any social media sites/blogs - because they rarely ever lead to direct sales. Rather, it is often just to implant or reinforce a brand position in people's minds so that WHEN they are inclined to make a purchase, a specific brand is foremost (positively) in their mind. More at http://domusinc.blogspot.com/2009/10/display-ad...
  • sponads · 2 months ago
    Well cost cutting is a good way to go if they want to keep up with the blog popping around.
  • Tammy Camp · 2 months ago
    Seems like Richard Jalichandra is making the right executive decision to streamline the software to make the indexing more relevant and reduce data warehouse costs. I'm curious to see the results in six months.

    It is a shocker that Technoriati is still in the red financially. They have been around for years! How they manage to stay in business and/or convince investors for another round in VC is intriguing.

    @Jack - I agree with you. Blogs rarely lead to direct sales, however do establish a brand identity.
  • susan · 2 months ago
    I had an opportunity to sign up for and write for Technorati's new site. I did so and received an email saying they were overwhelmed by the response. They said I'd receive login information soon, and that this would be fantastic exposure for my blog and talents. Was everyone chosen? Is this hype or can I look forward to actual exposure for my small-time blog? I work hard and am a good writer. Fantastic Exposure for me would be 400 subscribers vs. 200. Anyone know anything at all???
  • LEADSExplorer.com · 2 months ago
    Technorati have improved their service: now they actually get our blog within 12 hours on their list.
    Previously we had to ping them several times.
    Still their ranking and authority is wrong: they are very SF bay Area biased.
  • Robert French · 2 months ago
    Change for the sake of saving money makes sense. However, their changes still do not address their key problems. The use of terms like authority and influence are *not* supported by their methodology. Until Technorati lets go of 'social media speak' and finally deals in reality, they are going to continue their decline regarding search. Today, Technorati does not have influence or authority in their practices or their results. They just use the terms. Saying it does not assure that you are doing it / accomplishing it. That's why the site is no longer considered a useful search tool by so many.