VentureBeat: The first “I’m a PC” Microsoft ad: Much better
semipro
· 1 year ago
ok, now that was seriously lame!!! Do they really think that by usng the PC VS Mac guys in their CM that they will get any better draw on their POS OS?? When they finally figure it out, they will have spent 300 million $ and will have produced zilch, nada, nothing!!!
Anchorman
· 1 year ago
Aka the success of Will Ferrell's Semi Pro.
CURT
· 1 year ago
IM A PC AND SP1 HAS DELETED MY VPN CLIENT. I CAN NOT CONNECT TO THE UNIVERSITIES NETWORK, SO MUCH FOR STUDYING FOR MY EXAM ON MONDAY.
IM A PC AND MICROSOFT DOESN'T PROVIDE SUPPORT OF VPN CLIENTS ON THE WEEKEND, I MEAN WHO REALLY MIGHT NEED SUPPORT ON THE WEEKENDS ANYWAYS.
IM A PC AND CAN'T CONNECT
IM A PC THAT SITTS NEXT TO A MAC THAT IS SECURELY CONNECTED TO THE UNIVERISTIES NETWORK via VPN, THANKS TO APPLES WEEKEND SUPPORT!!!!
RichardBronosky
· 1 year ago
I'm a PC. I take advantage of Logical Volume Management. I can make backups via copy on write snapshot. I have an ext3 file system. I can be installed on anything from blade servers to WiFi routers from desktops to gumsticks. I have a years of uptime. I am GNU/Linux.
nicefishfilms
· 1 year ago
Now they're getting serious. Push the technology, the innovation. It won't get me to switch from my Mac but I remember what PC has done for the world.
MG Siegler
· 1 year ago
Agreed. Hope the next round take that step.
Mike Abundo
· 1 year ago
Is that Techno Viking with the beard?
Lee
· 1 year ago
I'm glad they got Pharell. Well worth the fee.
MG Siegler
· 1 year ago
I wonder how much the other celebs were paid...
AMS
· 1 year ago
Semi-pro, that's not John Hodgman in the ad. It's actually a MSFT employee who looks a lot like him.
Troy Malone
· 1 year ago
I'm a PC and I am considering growing a beard :)
ArchDave
· 1 year ago
I am a human, and I use Linux, Arch Linux, not for the meek, but for the people who like to be unique.
Kristen Nicole
· 1 year ago
I love that Eva is really promoting her "housewife" status--as a PC.
MG Siegler
· 1 year ago
Yeah, I'm still not sure I believe that she uses a PC...
Man ... these are so lame!! Come on man - ridiculous. The other ads were SSSSOOO much better and funnier.
thrsty
· 1 year ago
I agree with this statement wholeheartedly. Also enough with the Vista bashing for god's sake. It's not hip anymore.
Lee Whittaker
· 1 year ago
PC = Personal Computer , not Windows.
Jesus
· 1 year ago
PC = Piece of Christ
marc
· 1 year ago
I love the very quick clip of Bill Gates in ad 2, but ad 3 is actually really terrific because it juxtaposes cubicle culture with the real world and equates a usually negative thing with very cool things like graffiti, shark diving, and greenpeacing in the arctic. Almost makes PCs cool.
semipro
· 1 year ago
ok...so he does look alike, but that still doesnt change the fact that MS is wasting their $ on these crappy CM's. It is time to step it up MS. You used to produce great products, when you produced them for the Apple II. What happened????!!
Peter Heriman
· 1 year ago
I'm a human not a PC. I got more in my life.
thrsty
· 1 year ago
I'm a PC and I'm disappointed that PC users don't have a sense of humor.
mirc
· 1 year ago
thanks.
mirc
· 1 year ago
thanks.
gregorylent
· 1 year ago
the meetings went like this ... hey, you know that dancing guy, went around the world? let's do something like that.
Andrew Pass
· 1 year ago
I'm not sure what everybody hates about Vista. I use it everyday and get along just fine.
Scott
· 1 year ago
Much better than the Seinfeld/Gates ads, but it's awkward to hear real people (including celebrities) claim, "I'm a PC." The Apple ads work because we accept the characters represent computers.
andrewbaron
· 1 year ago
The only time it's appropriate to attack, is when you attack up. When Apple made their ads, they were attacking up - going after the big guy. In this case, Microsoft is attacking up. I.e. Microsoft and Apple have switched positions where Apple is now the superior, and Microsoft is making an attempt to catch up.
SEHarrison
· 1 year ago
All "you" people are making it hard to distinguish between which is the tool, the machine or the user!
KC
· 1 year ago
I dont think Microsoft is attacking ... I think they're just defending. The PC Guy on the mac ad has been directly linked with Microsoft so its only appropriate for MS to come back and say "that's a stereotype because all different type of users have pcs and love them" --- I think its clever because MS isn't attacking Mac in anyway ... its classier in my opinion. I always found the Apple ads cheap. Oh well.
wcolbert
· 1 year ago
This ad, to me, justifies the Mac ads. This is totally an MS thing to do. Trying too hard to prove itself against Apple. Why not just make better products, rather than responding to Apple products. Why not make better ads, rather than simply responding to Mac ads.
The Apple ads aren't attempting to link the PC guy to PC users. It links the PC guy to Windows. Getting defensive simply validates the Mac ads. If I was MS I would simply think of my own creative way to advertise, rather than acknowledging my competitors ad by trying to counter it. But this is the way of MS. Just look at Vista and the new Office interface. Windows 7 is forcing multitouch into places it doesnt belong.
Hidan
· 1 year ago
A total MS thing to do? IIRC, MS rarely made T.V commercials. They are not making an "ad", they are just defending their view. They don't need better ads, because they don't make many of them.
Also, bashing another product isn't creative. The Apple ads only got attention because they HAD to include Windows. In this PC ad, I didn't hear one "Mac" or "Apple".
Besides if someone insults you, you would try to counter it, not just sit there looking like an idiot.
wcolbert
· 1 year ago
MS rarely makes TV Commercials? Surely you kid. They aren't making an ad? Then why did they hire a renowned ad agency? Defending their view? This is business, not politics. Call it what it is, its an ad. the Apple "things" on TV are ads too, not Steve Jobbs personal view on technology. They are designed to sell more products.
You are right, bashing products alone isn't creative, but you can do non creative things in very creative and entertaining ways. Right. I didn't hear Microsoft in the last Apple ad either, so I guess it has nothing to do with MS...
If someone insults me, I'd be responding to a personal attack. An ad campaign is anything but a personal attack, so don't compare the two. Finally, the best way to respond to an attack is unbridled success. Develop a killer product, then laugh at the competition's ads (Thats what Apple is certainly doing right now).
For instance, remember that quote from Michael Dell a few years back referring to what he would do if he was Apple's CEO "What would I do? I'd shut it down and give the money back to the shareholders?" Guess what Apple didn't do, reply in kind with some silly comment. They went on to develop wildly successful products and build a company worth 3 to 4 times that of Dell. Then again, I guess they could have just made an ad...
al
· 1 year ago
apple ads are cheap indeed.
benny
· 1 year ago
Yep, just like their hipster clientèle.
pam
· 1 year ago
http://x17online.com/evatonyaffair.jpg tony parker with his wife and macbook pro in Los angeles airport ... tony show me your 3 rings now tha's not spam
Dave Kustin
· 1 year ago
I'm a PC and I sell fish.
immunity
· 1 year ago
Despite that, this is not the first time we have seen Pharell schtumping for PCs. Remember his HP commercial?
All you Apple-evangelist sound alike with your same tired old arguments. Macs have their share of problems, Google "Mac problems" and see for yourselves.
Have used both products and like them both. But due to pricing more people use pc versus mac. Maybe this is why it may appear on the surface that mac has less problems than pc. Less people own a mac!!! And give Gates a break, after all he is the one that created the micro chip and then the net was born. I fell the ads are great!
teresa eaves
· 1 year ago
oops feel
teresa eaves
· 1 year ago
also should have read re- invented the micro chip meaning microsoft was the lead of personal computer technology. Many of you dont know or remember main frame computers, but I do!
wcolbert
· 1 year ago
As I recall, Microsoft was not "the lead of personal computer technology." Bill gates was an SI like 1000s of others at that time he lucked out in many way that I won't go into because this is a comment not a novel(I'm sure its all on wikipedia anyways). IBM chose Gates (not as their first pick either) to provide the OS for their new IBM PC. MS then bought DOS. MS has had a major role in the development of the PC, so I'm not going to claim otherwise, but lets not go overboard. :-)
theshonen
· 1 year ago
I wish Windows would take the money they use to make deceptive commercials like this and use it on bettering their failed OS.
Scelero
· 1 year ago
I haven't seen anything wrong with vista... actually i had more problems with XP than with vista. Of course i actually know how to use a PC and don't download viruses aka music on my computer.
Prasoon
· 1 year ago
if the so-called critics tried to use non-windows system for their work , there would not have been any negative comments about Microsoft.
All Comments
IM A PC AND MICROSOFT DOESN'T PROVIDE SUPPORT OF VPN CLIENTS ON THE WEEKEND, I MEAN WHO REALLY MIGHT NEED SUPPORT ON THE WEEKENDS ANYWAYS.
IM A PC AND CAN'T CONNECT
IM A PC THAT SITTS NEXT TO A MAC THAT IS SECURELY CONNECTED TO THE UNIVERISTIES NETWORK via VPN, THANKS TO APPLES WEEKEND SUPPORT!!!!
Pharrell Williams - http://www.brightcove.tv/title.jsp?title=143848...
The Apple ads aren't attempting to link the PC guy to PC users. It links the PC guy to Windows. Getting defensive simply validates the Mac ads. If I was MS I would simply think of my own creative way to advertise, rather than acknowledging my competitors ad by trying to counter it. But this is the way of MS. Just look at Vista and the new Office interface. Windows 7 is forcing multitouch into places it doesnt belong.
Also, bashing another product isn't creative. The Apple ads only got attention because they HAD to include Windows. In this PC ad, I didn't hear one "Mac" or "Apple".
Besides if someone insults you, you would try to counter it, not just sit there looking like an idiot.
You are right, bashing products alone isn't creative, but you can do non creative things in very creative and entertaining ways. Right. I didn't hear Microsoft in the last Apple ad either, so I guess it has nothing to do with MS...
If someone insults me, I'd be responding to a personal attack. An ad campaign is anything but a personal attack, so don't compare the two. Finally, the best way to respond to an attack is unbridled success. Develop a killer product, then laugh at the competition's ads (Thats what Apple is certainly doing right now).
For instance, remember that quote from Michael Dell a few years back referring to what he would do if he was Apple's CEO "What would I do? I'd shut it down and give the money back to the shareholders?" Guess what Apple didn't do, reply in kind with some silly comment. They went on to develop wildly successful products and build a company worth 3 to 4 times that of Dell. Then again, I guess they could have just made an ad...
http://www.youtube.com/watch?v=MlSGJGHJEpI
www.manone.com