DISQUS

VentureBeat: The new behavior advertising upstarts: Aggregate Knowledge and Wunderloop

  • NLilavois · 2 years ago
    Pretty incredible. The percentage of increase for the average shopping cart is without a doubt amazing. I wonder if this technology can be applied to improve search engines.
  • agitprop · 2 years ago
    Careful - don't be sucked into Aggregate Knowledge's reality distortion field. All this means is that of the total purchases made by Overstock site visitors who eventually converted to a sale, 20% came from items that were displayed and clicked on within the navigation box presented by the recommendation engine. The fact that users clicked on these navigation links to get to item pages most certainly does not mean that 20% of Overstock's sales were 'driven' by the recommendation engine. The actual lift in sales can only be determined by an A-B comparison between different item navigation mechanisms.
  • Martin Edic · 2 years ago
    If I had this technology I would not charge for it- I'd simply set up affiliate relationships with everyone (commissions paid for sales referred through the technology). If this is what they're doing it would explain how they close 100% of their deals- there's no risk whatsoever for the merchant.
    If they referred that much of Overstock you could construe based on existing programs that they took in somewhere around 8-10% of the revenue they generated for Overstock.
  • ventureblogalist · 2 years ago
    AG is chitika 2.0
  • Janssens · 2 years ago
    Hi Matt,
    Nice article. We are talking to Netmining.com (finalist at COMDEX awards yeh yeh good old times) with their real-time online behaviour analysis and interaction. So basically the ideas of AK and Wunderloop are not new, but sure is the interest of the market. The next hype after web 2.0 ? Who knows.
    Anyway we see the added value in the ability to link online searchers with our offline sales force.
    http://www.netmining.com/howitworks.html
  • Adriana Lima · 2 years ago
    I couldn't understand some parts of this article The new behavior advertising upstarts: Aggregate Knowledge and Wunderloop, but I guess I just need to check some more resources regarding this, because it sounds interesting.
  • LEE · 1 year ago
    Great article! I should see this earlier.
  • buychiflatirons · 2 months ago
  • chihairstraightener · 2 months ago
    We grow neither better nor worse as we grow old but more like ourselves.
  • rose · 2 months ago
    Hi seems like this could be a good system to increase sales