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If I see an article I want to read more about, I just click on that particle article.
If I find that the author is providing partial feed only to get extra clicks then I just unsubscribe. Only in rare cases it is justified.
I strongly prefer full feeds as a consumer and as a publisher, but I'm not in the pennies for clicks and views game.
I generally don't subscribe to partial feeds.
BTW, feeds can contain enclosures. That being said, the day an article opens in my feed reader [RSSowl] and automatically launches some flash spam with sound at full blast, will be the day that I'll have a new reason to unsubscribe from that commercialized feed.
"Feedburner tells us, however, that many other readers actually prefer going to the site, because they see Flash and other video or image content that they don’t get through RSS."
I don't think I made that point in the post you pointed to, and while it may well be true, our efforts at inferring subscriber intentions have so far been met with limited success. Which is to say, we don't know. But my own beliefs are that, as mentioned in the post, additional opportunities to click - not just a click on the item - almost always will increase clickthroughs, and more importantly, will drive additional exposure for your content. (I'm thinking here about Digg, del.icio.us or Technorati FeedFlares as examples.)
Looking forward to continuing the conversation, and as we have additional info to share that will shed additional light, we'll make sure to let you know.
GJ
http://www.60in3.com
There is no question that full RSS hurts the long-term viability of blogs. In the short-term it is good because it may entice more readers to read a submission and become engaged, but in the long-term blogs will need unique visitors and subscribers directly to their own site to remain viable.
I like partial feed because it gives me the ability to know whether I want to read something in the smallest possible space (i.e. 1 headline)... if it is interesting enough for me to read then i don't mind clicking through.
giving away your content via a full feed is basically giving away your content for free. that's exactly what rss was designed for. if your site is ad-supported, and you're worried about lost revenue due to rss, don't have an rss feed.
We plan to offer content providers the option to insert mobile-targeted ads into their feeds within Flurry in the near future.