DISQUS

VentureBeat: The truth is always more complex: Google search ads doing just fine

  • Clay · 1 year ago
    Solid post MG. Some of us already knew the true story - http://www.searchenginuity.com/google-ctr-debacle/
  • RC · 1 year ago
    What makes you think that every click through is of equal value. The lower click rate could generate an equal value even if there was no improvement in advertising relevance if less valuable clicks go elsewhere. The increase in other's click rates could still be real and yet have no monetary value. Then again you sound like someone that believes the Google hype. Their stock is over valued no matter how you look at it. With a high profit margin but a low EPS it just shows that the market is disconnected from reality. If you think that google can maintain a 25% profit margin and continue to grow you must also believe someday that their PE will reach that of a mature company more along the lines of 15. If this is to be true than the sales and profit will have to rise by 7X from the current financials and stock price of $471. Do you really believe this to be possible?