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What people need isn't more choice. What they need is the right choice where value - not merely price - can accurately be assessed. The hard problem is not more and more data feed mgt but rather decision-support. And frankly, I've not seen one of the sites - least of which the manufacturers themselves - actually help in that regard.
I think the players would do well to rethink the web 1.0 mindset and focus instead on helping users make better decisions - ones that reduce product returns and reduce customer satisfaction. Sizing data, shipping policies, stocking fees, warranties, etc. all these things aid in assessing value. The product price is often only a small component as to why people trust retailer X vs. Y.
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