DISQUS

VentureBeat: http://venturebeat.com/2008/07/30/clickable-targets-small-to-medium-sized-search-advertisers-raises-145m/

  • David Benton · 1 year ago
    Interesting developments in this "local" space.........I think the holy grail of advertising (true ROI) might be doable with these smaller businesses if one can figure out how the hell to scale it and provide the offline proof that their ad dollars are returning leads to their business. Which one of these guys is the biggest in the space???? I think ReachLocal has raised like $100mm or something.........that is the one I always hear people talk about.........anybody bigger?
  • George · 1 year ago
    The local game is very complicated. As everyone knows by now, video is very exciting. I think in the next few years people will discover that video is appropriate for certain areas of the consumer market, right now it seems like everyone wants to use video for everything. I think the small business arena will benefit the most from video which is pretty much the thesis behind Jippidy.com