DISQUS

VentureBeat: http://venturebeat.com/2009/04/06/trueanthem-adds-tracking-tools-to-its-free-music/

  • James Lee · 8 months ago
    The trueAds are *not* grating or annoying. They are actually pretty fun--if the artist has any personality or intelligence, the ads can ADD to the listening experience, not detract from it. Music and the listening experience is meant to be enlivening. So, enjoy it more!

    More positivity, less negativity. It's easy to find a negative spin on every struggling start-up...why not point out the more optimisitic side of their business idea?

    Their intentions are valid, at least...to help musicians get paid for their work.
  • Peter Antypas · 8 months ago
    "if the artist has any personality or intelligence"

    As a former recording artist/producer/band manager I can tell you that having personality and intelligence is pretty much orthogonal with pitching consumer crap. Do you really expect to be taken seriously when you resort to this? Picture your favorite ones doing that.
  • Jeremiah Bond · 8 months ago
    Hi Peter,

    I like hearing the musician's speaking voice. It's fun to hear what they have to say...and they are only endorsing a band they believe in. It's not "consumer crap." Environmentally conscious bands have endorsed Green cleaning products or organic cotton/sweatshop free clothing.

    Believe it or not, artists actually have something to say/ideas usually, other than the songs they put out! Why not give them this extra little opportunity to have a voice. They can stand up for something they believe in!

    Best to you.
  • Dale jimenez · 8 months ago
    Dude,
    Peter sounds like a grouch.

    Lighten up man! Get laid.

    Why are you a "former"recording artist/producer/band mgr? You sound jaded man. Go to a spa and relax or go to a beach...

    Music is fun! And it's free now. Good for everyone!

    PEACE!
  • Melissa Rapp · 8 months ago
    I would love to hear my favorites doing trueAds.

    I think it's time for Dave Matthews, Bono, Madonna, and Lady Gaga to step in.

    xoxo!
    MelissaRapp.com
  • Peter Antypas · 8 months ago
    The problem I have with the music industry and the way it's going (and the reason why I decided to drop out of it), is this:

    Long Tail = money for the aggregators, not the producers. The majority of independent bands and artists today don't even come close to breaking even, and it's not for lack of trying. Sure, the pie is more evenly split now than ten years ago, but the slices keep getting smaller and smaller.

    Music is nearly free now, indeed. The question is, are we really better off?
  • Peter Antypas · 8 months ago
  • RouteNote · 8 months ago
    This is an interesting twist on a basic concept. Im not too sure that it will actually catch on.