VentureBeat - Latest Comments in TNS buys Web traffic analysis company Compete for $75M

Re: TNS buys Web traffic analysis company Compete for $75M

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Re: TNS buys Web traffic analysis company Compete for $75M

Mark Shaw — Sun, 23 Mar 2008 18:51:53 -0000

Well, I am a data freak. I am. No point to deny that one. I used to think that the quality of data is everything. That was a long time ago. Since than I tried mostly every marketing intelligence tool out there including Nielsen Netrating's, Hitwise, Comscore, Syntryx, TNS, Yadata, Compete and more. The reality of the matter is that I learned that the quality of data is important but really the most important thing when dealing is what they do with their data - How it's segmented and delivered to me, the user.

Anyway, I wish only the best for this marriage. From a VC perspective, I bet that a 3 fold return over 8 years is probably not going to be remembered as the best investment. I can only wonder what's going to be the next M&A in this space and hope for some sort of true innovation down the road.

Cheers!
Mark

Re: TNS buys Web traffic analysis company Compete for $75M

David Cancel — Mon, 03 Mar 2008 22:26:27 -0000

Thanks for the coverage despite your anti-Compete slant.

Again Compete has never shied away from placing trackers on websites directly. I wanted to do so for years but unlike we have paid products that compete against NNR and their patent enforcement initiative is *very* real.

30secs of research using Google would make that clear.

Cheers,
David