VentureBeat - Latest Comments in Twitter-for-business service Yammer moves into lifestreaming for business

Re: Twitter-for-business service Yammer moves into lifestreaming for business

PaulaCTC — Tue, 24 Feb 2009 13:50:10 -0000

Wonder if it will stay as niche application for a portion of employees or will actually reach reach critical mass. Tons of people still don't get Twitter at all and can't imagine using it.

It's clear it won't reduce email overload as Yammer has claimed (http://poprl.com/K1a )

Good thing tho, that they now offer in house versions and allow companies to set their own terms of use.

We’re a software company ourselves and larger, especially listed companies we work with are all extremely concerned about privacy, information security, and information archiving and access. They have related auditor requirements which have to be met.
(Our company is also in internal comms technology - very different to Yammer tho, as we’re focused on transforming traditional push messaging into visual/multimedia messaging). www.cutthroughcommunication...

But I wonder how Legal or IT guys are going to STOP other employees from signing up on Yammer and sharing company information between themselves. All they can do is sign up too, pay to monitor, and set up a code of conduct, I guess.

So I think Yanmmer've got a very powerful business model, building take up from the ground up and really obliging companies to pay in order to monitor it. Are there any companies upset about this??

Re: Twitter-for-business service Yammer moves into lifestreaming for business

Digital Music Distribution — Mon, 23 Feb 2009 15:52:00 -0000

I really think Yammer is going to find it tough in this market

Re: Twitter-for-business service Yammer moves into lifestreaming for business

karen — Sun, 22 Feb 2009 23:31:04 -0000

Hi K,

Yammer is a microblogging service for businesses. Twitter-esque. They may be a good one to go after for the next Digiday: Social.

-Sarah

Re: Twitter-for-business service Yammer moves into lifestreaming for business

Bob — Sun, 22 Feb 2009 03:46:55 -0000

Thanks for the Supreme Court decisions. It would be great if you actually used and understood the product instead of spinning stories for traffic - glad to see that you really use the product given that the latest message in your screenshot is from 3 months ago. FAIL.

Re: Twitter-for-business service Yammer moves into lifestreaming for business

Bob — Sun, 22 Feb 2009 03:38:09 -0000

Let's be clear here Eric. You spun the story this way for traffic - plain and simple.

Re: Twitter-for-business service Yammer moves into lifestreaming for business

Eric Rosser Eldon — Sat, 21 Feb 2009 21:12:17 -0000

I'm drawing an analogy between lifestreaming services for individuals and developing (especially in Yammer's case) web-wide aggregation services for businesses. What Yammer is heading towards -- and what other services could very well do in the future -- is the "reconstitution of a disaggregated online [business] persona."

Since you're being pedantic about it, I'm going to refer you to more than a hundred years of Supreme Court decisions:

http://caselaw.lp.findlaw.c...
http://www.ratical.org/corp...

Re: Twitter-for-business service Yammer moves into lifestreaming for business

Bob — Sat, 21 Feb 2009 18:19:00 -0000

Eric, not trying to get pedantic but rather noting that what Yammer is providing is not lifestreaming as defined by wikiepdia (a "reconstitution of a disaggregated online persona.").

Yammer is providing the ability to import RSS feeds and discuss them. They are not attached to individuals in the same way a life streaming service would but rather more like an RSS reader (which most do not consider RSS readers to be lifestreaming apps).

From Yammer's blog post:
http://blog.yammer.com/blog...

"You can now import RSS feeds relevant to your company, allowing your users to quickly find them, comment on them, and share them around your network. The importing process is easy."

If you look at the RSS implementation of Yammer, it is a real stretch to say that it provides the same lifestreaming experience as tools like Friendfeed, Facebook, or Socialcast.

Re: Twitter-for-business service Yammer moves into lifestreaming for business

Eric Rosser Eldon — Sat, 21 Feb 2009 18:05:16 -0000

First, Bob, if you look at the screenshot, you can see that I have
used the service. Second, I used the phrase "lifestreaming for
business." What I am describing is bringing in all of the relevant
information that an employee might care about into a single stream.
Perhaps the phrase "businessstreaming" would be more appropriate but
even fewer people have heard of that buzzword than they have heard of
"lifestreaming."

If you had read my article, you would have also noticed my references
to Friendfeed.

In any case, please help me think of new buzzwords instead of getting
all pedantic on me.

Re: Twitter-for-business service Yammer moves into lifestreaming for business

Bob — Sat, 21 Feb 2009 16:51:51 -0000

Saying this is lifestreaming is totally misleading. Yammer has basically enabled a limited social RSS reader.

As you state above, "import, share and discuss RSS feeds from other web sites" does not mean that users are able to lifestream their personal activities. It would be nice if you had actually tried this feature before writing the article.

If you want to lifestream use Friendfeed or Socialcast. Those are both real lifestreaming applications.

Re: Twitter-for-business service Yammer moves into lifestreaming for business

LegalMinded — Sat, 21 Feb 2009 15:51:38 -0000

Another microblogging tool for the enterprise is Present.ly. This social media tool created by Intridea, Inc. has been very popular between small and large companies. We like it because Present.ly works behind the firewall, and can be customized based on different needs and preferences. And the integration is extremely easy and user-friendly. check it out: www.present.ly

Intridea has other similar products that they offer, but I have not tried them myself (yet).