VentureBeat - Latest Comments in Twitter has made Dell $1 million in revenue

Re: Twitter has made Dell $1 million in revenue

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Re: Twitter has made Dell $1 million in revenue

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Re: Twitter has made Dell $1 million in revenue

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Re: Twitter has made Dell $1 million in revenue

OrionJoel — Fri, 30 Jan 2009 00:18:54 -0000

I don't see any reason when the time comes that twitter would not be able to derive quite large profits from advertising. Obviously as this article proves dell is already profiting, from one part, imagine the potential some companies would have if it were possible to place an ad on the sidebar that everyone saw.

There are a number of other models, eg corporate accounts as already suggested could be focused at providing additional feature for companies like dell to promote to their followers. The same could be done for bloggers, getting different features added on at different costs to help promote their blogs.

Or maybe it is going to come down to the most useful option it would seem for twitter, is run a service that has no true model for making a profit and create a whole group of people like here all giving their opinion in as such, twitter has a massive amount of thought without having to pay their own people to think about.

Re: Twitter has made Dell $1 million in revenue

Entertainment — Tue, 30 Dec 2008 12:56:30 -0000

wow, it is great to hear, nice, i want to work more on that.

Re: Twitter has made Dell $1 million in revenue

Alex Luft — Tue, 30 Dec 2008 02:56:26 -0000

Yeap, but the great thing is that Twitter is still in its infancy. And it has the potential to after those highly-niche markets. I'd say that Twitter is more for niche marketing than for mass material (such as Dell).

Re: Twitter has made Dell $1 million in revenue

Denver SEO — Wed, 24 Dec 2008 11:57:43 -0000

Although that may seem insignificant to DELL that is very significant to many people or business and proves that Twitter may be valuable to many companies out there after all.

Re: Twitter has made Dell $1 million in revenue

Steven Finch — Wed, 24 Dec 2008 06:12:13 -0000

This is pretty much just a fill article isnt it!

It is good to see Dell have moved onto Twitter and other social platforms and they are actually bringing in more people and sales to their site, but im not really too sure that it is very significant.

Re: Twitter has made Dell $1 million in revenue

Mike — Sun, 21 Dec 2008 00:09:39 -0000

If you don't add Twitter to your marketing plan you just don't understand who uses twitter (lots of blogger s)
Get a free copy of Twitter power marketing http://www.squidoo.com/twit...

Re: Twitter has made Dell $1 million in revenue

Joe Lazarus — Sat, 20 Dec 2008 19:44:14 -0000

Pat, it's pretty easy to track this sort of thing online. Every time
someone clicks from one site to another, the prior page URL is passed
to the destination site. So, Dell knows how many people came to their
site from Twitter or any other site. Most sites also know how many of
those visitors end up buying.

Re: Twitter has made Dell $1 million in revenue

patmcgraw — Fri, 19 Dec 2008 17:23:50 -0000

Love your comment - it added to my reaction which was "How does Dell know this? Are they unique offers extended only to Twitter? Or are they generic offers extended via every possible communication channel so the respondents could have received the offer a dozen different ways but just so happened to respond via a Twitter link?"

Twitter is still a communication channel that reaches a small, growing and vibrant audience of early adapters. But as you said, it lacks size and as someone else once said, size does matter.

Re: Twitter has made Dell $1 million in revenue

Dan Hollings — Thu, 18 Dec 2008 21:54:03 -0000

How to make a million dollars on Twitter (just like Dell)

Re: Twitter has made Dell $1 million in revenue

Greg — Wed, 17 Dec 2008 23:15:06 -0000

Can anyone point to a similar example that applies to B2B? This one and all the examples I've heard of are all B2C. Well maybe some portion of those sales that were referenced, were done by some "corporate" IT guys.

And I think Steve Dodd had the right idea, wait until the junk twits start hitting.

Re: Twitter has made Dell $1 million in revenue

Rona — Wed, 17 Dec 2008 20:00:12 -0000

Did they disclose any information about the types of sales that were made to reach 1 million... hardware... support services... etc?

Rona
onecoach.com

Re: Twitter has made Dell $1 million in revenue

hametner — Wed, 17 Dec 2008 19:16:47 -0000

If you see twitter as a repackaging of RSS and email, then you really don't begin to understand. Ask Guy Kawasaki, that is how he first used twitter a little more than a year ago, now he is singing a much different tune. To understand twitter, you really need to use it for 6 months with several hundered followers.

Re: Twitter has made Dell $1 million in revenue

Don Marti — Wed, 17 Dec 2008 16:08:01 -0000

There's a business model for Twitter -- just make the whole service free except for checking how many followers someone has.

http://zgp.org/~dmarti/busi...

Re: Twitter has made Dell $1 million in revenue

delphrb — Wed, 17 Dec 2008 11:15:23 -0000

Twitter is THE next BIG thing watch it...... nothing less, nothing more ....... @delphrb

Re: Twitter has made Dell $1 million in revenue

lokki — Wed, 17 Dec 2008 10:10:02 -0000

How is this news? This is just the repackaging of RSS which is the repackaging of email..

Re: Twitter has made Dell $1 million in revenue

Steve_Dodd — Wed, 17 Dec 2008 08:18:58 -0000

Lot's of interesting comments here, but business has to start somewhere. $1million's not much, I do agree, but it is the begining of a potentially new way of doing business. When Dell started years ago "with a new business model" and did less that $1million in it's early days, many didn't pay attention then either. Neither did they pay attention to Microsoft, Google and many others.
The money is not the issue at this stage. The fact that they actually did it, tracked it and proved the concept is. Watch what they do with this next!
In my mind (lowly SM tech sales person), the biggest challenge will be weeding through all the "junk" promotion that is about to hit all Twitter users.

Re: Twitter has made Dell $1 million in revenue

2pasc — Wed, 17 Dec 2008 02:43:15 -0000

1M dollars in revenue is nice.... but very far from what any Dell affiliate makes. With current Dell rates, this would correspond to 50K. Not bad... but not google-like revenues either, especially if this was performed over a year.....

Re: Twitter has made Dell $1 million in revenue

narendra — Wed, 17 Dec 2008 00:10:15 -0000

How is this news? This is just the repackaging of RSS which is the repackaging of email.

Re: Twitter has made Dell $1 million in revenue

hametner — Tue, 16 Dec 2008 19:01:50 -0000

In my opinion MG’s angle on this post is only shedding light on part of the Dell/twitter story. Twitter is just a component of Dell’s overall social media and PR strategy. This initiative grew out of the “Dell Hell” fiasco. One of the first concrete goals of the team was to get the unflattering “Dell Hell” blog post moved from the top of Google when someone searched for Dell. Another aspect was to make Dell (the $60B corporate giant) seem smaller and more in touch with its customers. Dell uses twitter to put faces on its employees, who are essentially ambassadors for the company (@LionelAtDell, @RichardAtDell, etc.), they help customers navigate the company, get feedback and can even help you get a discount. This is where the $1M in measurable income has been generated, but this was really not the objective. It is a little bonus.

To truly put a figure on the impact will be difficult, but the efforts of the overall strategy has moved the unfavorable blog post far from the top of Google and has helped shape an improvement in the relationship between Dell, bloggers, and its customers. In addition to the $1M in direct measurable impact, you should factor in how many more people bought a Dell computer because they were not exposed to the very unfavorable blog post when they were doing research about their purchase.

Twitter, is a phenomenon that we are all still trying to understand. For me, after a little more than a year and a half using the service, I have begun to see it as an unfiltered snapshot into the “consumer consciousness”. Customers talk about products and brands that they love and hate to one another, not to survey’s or in structured focus groups. For the most part Twitter is real. Using this information to improve your company’s products, service and relationships to your customers is the true value of this tool. In my opinion,
Twitter should not be viewed as much as a service about “What are you doing”, but rather a service that tells us what others are thinking.

Re: Twitter has made Dell $1 million in revenue

zunguri — Tue, 16 Dec 2008 18:12:32 -0000

OK brainiac, describe the business model.

I like Jay's idea.

Re: Twitter has made Dell $1 million in revenue

JoeDuck — Tue, 16 Dec 2008 18:04:27 -0000

Ummmmm no.

I'm a huge fan of Twitter and agree it's a potentially valuable application, but Dell's million in revenue really doesn't tell us much of anything about anything. First, that's a revenue number so we are talking relatively small profit here of perhaps 50k for Dell. Second, their social media department probably doesn't work for free. How much did Dell pay to gain this footprint at Twitter? How would that have compared to the same spend for PPC ads or offline media?

As much as I'd love to see social media - especially blogging and microblogging - thrive, let's not try to hype things so much this time around.

By this silly form of accounting you'd have to say email infrastructures like gmail, Yahoo, Hotmail are responsible for *trillions* in revenue because people communicated via email to do business.

The monetization framework is not the same as the communication framework as this article implies.

Re: Twitter has made Dell $1 million in revenue

Jeremiah Owyang — Tue, 16 Dec 2008 17:03:15 -0000

I have the VIDEO INTERVIEW of Bob Parsons who gives the details here.

Feel free to embed.

http://www.web-strategist.c...