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The year it exploded: 10 hottest Chinese social games of 2009
I've also noticed that most entrepreneurs I know get bored running a single project, and seem to be most productive when they are managing two to three projects. So even if the side project is a flop, if it keeps the team from turning into zombies, it's a good thing.
Oh boy George. Thanks for that nugget of wisdom. Give me a break. Venture Capitalists are a dying breed. Entrepreneurs, the ones who actually "do the work", are sick of your sactimonius advice.
Brian: if I'm a VC, why would I want to invest a large sum of money in any company where key players (e.g. founders, management) aren't commited to making it a success and are clearly not believing in the company's chances? Anybody looking to hedge their bets and incur no personal risk presents a huge red flag. If you don't believe in your business, how can I?
If I'm an honest, ethical entrepreneur, how could I take millions of dollars of somebody else's money and work on any other project? If I can't get excited and keep from getting bored with a company, what right do I as a decent human being have to use somebody else's money for my personal gain when they are relying on me?
For what it's worth, many employment agreements prohibit employees from doing this sort of thing and if I was investing in company would make sure that the founders and management were bound by these types of restrictions. If you can't commit to giving 110% to a company that I'm investing millions of dollars in, I'll take my money to somebody that will. VCs that fail to take this approach deserve the failed startups they're likely to get.
A start up needs focus, and this applies to the CEO as well.
It is a bit hypocritical of VCs to complain about a company building the same kind of portfolio diversity into its product line that any investor builds into a portfolio.
The right degree of diversification, especially complementary projects or channel strategies, gives you a lot more options. It's not appropriate to do two completely different things, but if you have a platform that can deliver two products for the cost of developing 1.2 products, why not diversify a bit. I've found that it's often a surprise why one product clicks where another doesn't.
My more important point is that creative developers, and creative people in general, get bored easily. Structuring things so "side projects" are built into their job offers a hidden benefit by keeping them intellectually stimulated, which makes them more productive, and less likely to quit on you because they'd shoot themselves if they had to do one more QA run. And, every now and then, someone has an idea that is way better than what you set out to do (Flickr being a cardinal example of this).