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i start all my research in google and it seems a lot easier to get me to their site that way than to get me to learn and remember their name
I'm sure Uptake's tech team is great and conceptually the site is interesting, but I'm exhausted by sites that aggregate other sites' UGC.
I was impressed by the site. Not because they aggregate content but how they used the content to recommend romantic hotels and how they only showed me the most useful snippets of text to explain why I would want the particular hotel
Good showing
The unaddressed consumer need we are tackling is to aggregate and filter the ocean of existing travel information so consumers can make better decisions faster (then head off to their favorite booking site). This need is not solved by creating more content or organization tools; it is best solved by organizing the information that already exists so consumers can find what’s more relevant based on who they are traveling with, why they are traveling, or other trip preference. We also believe it doesn’t make sense to fight gravity and build a destination site or negotiate distribution deals - we get travel consumers where 73% of them start their research…in web search.
Cheers, Yen
http://www.allthebestsearchengines.blogspot.com
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