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Thanks for the great article on Viximo.
Just wanted to make one small clarification as to not confuse readers. We definitely see a high volume of transactions from women between the 30 -40 age range, but it isn't necessarily 10 times younger demographics.
Point is, that virtual goods are a viable revenue model for social applications with any demographic, not just teens and kids. It comes down to providing the correct implementation and content for your audience.
Thanks again!
Brian Balfour
Founder, VP Product
Viximo
http://www.viximo.com
http://www.tiffanyjewelleryshop.co.uk