VentureBeat - Latest Comments in Why all the bashing of branded apps? Lack of insight.

Re: Why all the bashing of branded apps? Lack of insight.

BS — Thu, 19 Feb 2009 23:14:20 -0000

3. They are not marketed properly: Applications don’t just go viral by themselves. They need to be marketed. Branded applications are both ad units and marketing platforms and need to be promoted as such. That being said, brands need to evaluate their business needs and identify a social media strategy that integrates the features and values of the brand.

*cough cough justification for 15% commission on media buys

And you buy banner ads mike.

Re: Why all the bashing of branded apps? Lack of insight.

Todd — Thu, 19 Feb 2009 15:15:15 -0000

Thanks for providing a bit of counterpoint to some recent articles, Mike.

The truth is that there are companies like ours (the collective 'we') that continue to excel in the 'branded app' space by marrying high-impact creative with proven widget/app distribution and seeding services.

On a case-by-case basis there will always be winners and losers in the interactive social media space (FB, MySpace and beyond)...so it's nice to see some more winning stories to balance it all out.