DISQUS

Philip Wilkinson · 2 years ago

I think it's unfair to call Kelkoo the "king of spam" as after all it did and still does provide people with a place to see the cheapest price for the product they want to buy. An ad for Zanussi Fridge going to a kelkoo price comparison result is hardly spam.

Kelkoo still has over 75% of the price comparison market in the UK (hitwise UK) so can hardly been said to have "lost" the game.

Saying that, I admit they have not innovated for many years especially since the Yahoo acquisition - and this is because all the founders and real visionary's left (bar one).

The fact that Yahoo hasn't made it work says more about them than it does Kelkoo - i.e., Yahoo don't "get" ecommerce and europe.
Ed · 1 year ago

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