DISQUS

VentureBeat: Yahoo turns to 19th century technology in effort to kill 21st century behemoth

  • Luke G · 1 year ago
    An advertising impression is an impression; given some of the recent research on the (lack of) efficacy of online advertising, tv and radio ads can actually start to look pretty attrractive. The flood of advertising dollars to the internet is helping to keep old-school channels cheap, too. You can get $1.50 television CPMs (that's 1MM views of your 30-second ad) through GoogleTV...that's cheeap.
  • MG Siegler · 1 year ago
    @Luke - certainly radio ads can be effective for various areas - I'm just not sure how much they will be for Yahoo trying to explain why their search result pages are visually better than Google's.
  • IdeaTagger · 1 year ago
    They have obviously decided that avid web users are already lost to google. The problem with targeting non-avid web users though is just that - they are not avid users. But perhaps Yahoo wants to capture them for when they do become frequent users.

    Are Google search users a lost cause for Yahoo though? On the face of it yes, but what could get a chunk (not all mind) of them off Google? An incentive. Give the users a way to improve search results and then reward them by sharing the ad revenue. I posted many months ago on a possible approach to this at: http://www.ideatagging.com/scaling-mahalo-by-cr...
  • luca · 1 year ago
    I reported this a couple of days ago (as mentioned in the CNET Article) so I now know it's a new thing (I arrived here in the bay area on March 7th and I was not sure whether it was a new ad or not). Anyway, an interesting move and it would be great to get some stats to check if it's working or not.
  • Pran Kurup · 1 year ago
    At least they are trying something new!
  • MG Siegler · 1 year ago
    @ideatagger - fair points, but its a cost/reward situation at this point in my opinion. things on the Internet overall are pretty fluid, yahoo just needs to think outside the box a bit IMHO - not think back to the good old days of radio ads.

    @luca - as far as I know this is new and probably too early to tell if its working at all, but that will be interesting to know for sure.

    @pran - that is one way to look at it :)